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Shabir Momin

Shabir Momin

ZengaTV, Singapore

Title: Data mining, context creation which lead to sale

Biography

Biography: Shabir Momin

Abstract

The world is evolving faster than we know. Brands communication and sales approach are changing and now becoming more driven by data mined, predictive and AI-based decision making. Gut calls will still be there but would be taking a back seat. While the data-driven market is growing exponentially, brands these days are not yet using the data-driven information to do the predictive sale. The Deep analysis can also be used for decision making strategy to do right positioning among its competition. The data-driven ecosystem will grow manifold in the near future resulting in the data explosion. With this, brands use the data for better outcomes if used strategically through predictive analytics which helps to understand the business insights. The challenge which the brands face is that they do not know which data to collect and how to analyze the collected data. A lot of brands are facing the same issue. It is a matter of utmost importance for any business survive first and then drive its growth, therefore it is necessary to build the right data science strategy through collecting the right data along with the right analysis to build the expected business ecosystem to get the best results.